As the computer accessory that has been in contact with us for the longest time, a high-quality mouse is far more important than a good processor and motherboard, and the results achieved are immediate. The speed of mouse development in 2003 can be said to be steady and rapid. With the deepening of Microsoft's entry into the war, competition has become much fiercer. Because of the strong strength of Microsoft and Logitech's catching up, no one can shake the high-end mouse field.
Entering 2004, the mouse market still inherited the pattern that was fixed in 2003. Due to its lack of development space and its own limitations, more and more people in the industry and consumers cannot satisfy the mechanical mouse. The gradual withdrawal of the mouse market is due to consumer demand and an inevitable trend in the promotion and development of new technologies. .
What kind of mouse will we see in the future? What is its development trend? Generally speaking, the future mouse will develop in a more humane direction. More advanced optical sensors, a more comfortable feel and the application of wireless technology will be the main development direction of the mouse in the future. The mouse in the future will achieve higher resolution and scan times, making it move more smoothly in high-paced games. The feel will also be more comfortable and ergonomic. Wireless technology will be fully popularized in future mice. The popular application of Bluetooth technology and 802.11b will make the mouse officially enter the world of wireless networks. Both will not be disturbed by objects, and the range is farther.
From the analysis of the market structure, the high-end market is still occupied by major manufacturers such as Microsoft and Logitech. With their high technology, new features, and high prices, they have been leading the high-end user group to enjoy more high-end mouse products with more technology content, and they are also in the peripheral field. As a technology driver, no one dares deny this trend.
Look at the low-end market again. According to product prices and purchase groups, its brands include: SUNFLWERUMAX, Hengwei, Elf, Falcon, Rosney, Moses, South High-Tech, and Shikang. The characteristics of these brand products are: the appearance is ordinary, the appearance design basically does not pursue fashion, and it is not aimed at high-end users. The price is generally kept within 50 yuan, and the targeted consumer groups are basically group purchases by companies. The supplier of the branded machine is the main target, and the service life is even more average. If there are any characteristics, it basically meets the needs of consumers and the trend of mouse technology.
The next mid-to-high-end market is the most competitive, and is also the market where consumers are most concerned and most in line with their vital interests. Through years of fighting in the market, accumulation of experience, technological innovation, and market insight. The brands and manufacturers deposited in the super-saturated peripheral market must have their own unique characteristics and vitality. The mid-end market is divided into two camps: domestic brands and international brands. Domestic brand products are mainly concentrated under the control of old brands such as Tsinghua Tongfang, Xingui, Shuangfeiyan, Chitu, etc. These brand products are characterized by relatively fashionable appearance and design. Follow the trend and make changes, which can better capture the characteristics of consumers’ attention. Through years of brand promotion, they have their own consumer groups. The average price is maintained at 50-100 yuan. It is more suitable for game beginners and The needs of mid-range consumers, but the performance is average in terms of service life and use experience.
The other category is international brands made up of Korean brands such as Hyundai and LG. Although the two camps also advocated the "high-quality, low-price" route, most domestic brands have continued to improve product quality after years of hard work on prices and finally entered the mid-market. Due to years of brand accumulation, it occupies a very important position in the market. However, there are still some gaps in product design and market segmentation compared with international brands.
In contrast, when international brands entered the market, they paid great attention to product quality and product design packaging. Especially Korean products like Hyundai and LG. They closely integrate popular fashion with the consumer needs of mass consumers, and through market segmentation, in order to maximize the desire of mass consumers. This can be clearly seen in the "Colorful" series of optical mice recently launched by Hyundai.
Aiming at different consumer groups, Hyundai "Colorful" optical mouse has launched 24 products including HY-ML3700\3770\3800\3880 four series. The product material is divided into two styles: transparent and opaque. There are two appearance sizes, 85×53.9×33.9mm and 116.5×68.4×39mm; the weight is 70±20g and 130±20g respectively. Following the consistent style of Korean design, the product appearance is divided into two types: pocket mini and streamlined palm; among them, streamlined palm products are mainly for desktop users, more suitable for large palms of men; pocket mini products are mainly for notebooks Computer users are more suitable for women with delicate fingers. In terms of color, the products are divided into six colors: red, orange, blue, green, black, and white; black and white are mainly suitable for commercial offices; red, orange, green, and blue are for home users. Most men prefer dark colors such as black, white, and blue, while women prefer bright colors such as red, orange, and green.
In addition to the meticulous design of the exterior design, the modern "Colorful" mouse also uses high-quality IC chips. In the manufacturing process, ABS materials are used to enhance the durability of the product. In terms of interfaces, all products adopt USB interfaces that support hot swap. In terms of operating convenience, the "Colorful" optical mouse adopts a popular three-button design. Among them, the symmetrical left and right buttons of the pocket mini HY-ML3800 and 3880 series are fully adapted to users with different operating habits of left and right hands; the middle scroll wheel is It is to facilitate the reading of text and web pages. The key life has been strictly inspected and tested, and it can reach more than 1 million touches. In particular, the product uses Lens prism optical refraction principle and DSP technology to calculate the displacement of the XY axis, which is different from the traditional scroll wheel and optical mouse. Compatible with IBM PC and Windows95/98/2000/NT4.0/XP in operating system.
In actual use, we think that the "Colorful" optical mouse feels good. It is very comfortable to place the palm on the mouse and can control the buttons very easily. And the positioning of its full series of optical mice is also very accurate, whether it is the fastest or the slowest, it can accurately reflect. The modern "Colorful" optical mouse has rich colors, various humanized and targeted designs are very unique, and very practical, and its price of 88 yuan is still very good value. Currently the activity is still in progress. If you purchase any "Colorful" optical mouse, you will receive a fine Parker signature pen.
Judging from market feedback, this way of market segmentation is becoming a development trend and a new trend. The response of consumers to it has also intensified. In the large-scale promotion of "Buy Mouse, Give Parker" currently being held by Hyundai Korea, 1,500 Parker pens were given out in the first week alone. The author believes that in addition to the temptation of gifts, the meticulous craftsmanship of the merchants in product market segmentation is probably also an important factor. In fact, no matter who leads the market trend, one thing is certain: whoever thinks more for consumers and who can better meet the needs of consumers will lead the market trend.
